The word “spa” is very popular today but do you know what it actually means? It is Latin for “health by water.”
Sure, today there are many spas that do offer water therapy, but a variety of other options are also offered. Many of them include pedicures and manicures, facials, hair styling, massages, skin treatment, and even full body treatments.
The spa industry is a growing and generates $23.2 billion in revenue per year. According to the International Spa Association is expected to grow 1% next year.
That makes it the fourth largest leisure trade in the United States. With the continued attention that the spa industry gets in movies, television, commercials and advertising it is set to grow.
What is a Spa Product?
A spa product is anything used for spa-like services, such as massages, facials, and mani pedis. These products can range from traditional items like lotions and candles to more modern items like socks and earbuds.
The main purpose of spa products is to provide a sense of relaxation and overall comfort to the user. Spa products can also be used for therapeutic purposes, such as reducing stress and pain.
Additionally, spa products can also be used to enhance the aesthetic appeal of the user, such as using scents or colorants to create a unique look.
Types of Spa Products
There are a variety of spa products that you can make at home and to sell as a business.
- Soaps
- Body butter and lotions
- Bath bombs
- Bath salts
- Potpourri
- Aromatherapy
- Bath teas and additives
- Candles
- Lip gloss and lip balm
- Scrubs
- Any many more!
Massage Oils
Used for massages, these oils are designed to provide comfort and relaxation to the user. The main types of massage oils include lavender, chamomile, and peppermint oil. These oils have a calming effect on the body and can be used to improve circulation and reduce stress and tension. Additionally, they can also be used as a moisturizer for the skin.
Massage Lotions
Similar to massage oils, mass lotions are used to provide comfort and relaxation to the user during a massage. These lotions typically contain a combination of oils and natural ingredients such as vitamin E oil or shea butter to moisturize the skin.
Facials
Facials are one of the most popular spa services due to their ability to deeply cleanse the skin and remove impurities. Facial treatments can range from basic to more advanced treatments, such as microderm abrasion or chemical peels. During these treatments, a professional will use a variety of products to deep-cleanse the skin, unclog pores, and reduce inflammation and redness.
Soothing Balms
Soothing balms are used to provide comfort to muscles, joints, and other sore spots. Common ingredients in these balms include lavender, chamomile, and peppermint oil to provide a calming effect to the user.
Face Masks
Face masks are another popular type of spa product. These masks are used to provide deep hydration to the skin, restoring its natural glow and clarity. Face masks can range from simple moisturizers to more advanced treatments that use a variety of natural ingredients such as antioxidants or botanicals to reduce inflammation and dark spots.
Body Wraps
Body wraps are another type of spa product that can be used to provide comfort and relaxation to the entire body. These wraps use a combination of natural ingredients such as aloe vera or olive oil to provide deep hydration and relief from stress and inflammation. Wraps can range in duration from short (15-30 minutes) to long (2-4 hours).
Foot and Body Scrubs
Scrubs are another popular type of spa product used to provide deep cleaning to the feet and body. These scrubs use a combination of natural ingredients such as olive oil or aloe vera to remove dirt and bacteria. Body scrubs are a popular way to get your body clean and invigorated.
Getting Started in the Spa Industry
In order to be a part of this lucrative business, there are a few options to pursue. You can either open your own spa or buy an existing day spa business.
Another option is to take part in the manufacturing of essential spa products such as lotions, exfoliating balms, bath salts, candles, sun block, body scrubs and a lot more.
There are a variety of great manuals out there today that can help you make your own spa products for sale such as The Handcrafter’s Companion.
Making your own products on a smaller scale and testing the market at local craft fares is a great way to get started in the spa product industry without incurring a high startup cost.
How to Sell Your Spa Products
To begin selling physical products on your digital storefront, you must first understand the basics of marketing and sales. This includes understanding the product itself, its target audience, and how to reach them.
Once you have identified these elements, you can create a marketing plan to reach those goals. This could include anything from social media campaigns to email marketing programs.
Additionally, you should consider how you will store and ship your products. This is especially important for physical products that need to be kept in a certain condition (e.g., food items, furniture, etc.).
Once this is done, you can begin selling your products. This could involve creating a website where customers can purchase them or reaching out to retailers or wholesalers to see if they are interested in carrying them.
Finally, you should also consider how you will maintain a customer relationship after they have purchased your product. This could include providing customer service, tracking customer feedback, or offering rewards programs to keep them coming back for more.
Need help with creating your first product and learning how to sell it? We have a whole manual that teaches you exactly what to do.
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